Time is money. According to facts listed on the *Never Alone on Hold* web site, 94% of all marketing budgets are spent to induce a customer to call and yet only 6% to handle the call once it is received.
Frank Pival, owner of Seattle-based Never Alone on Hold, creators of telephone on-hold messaging systems, tells more:
According to AT&T, the average business receives 128 calls a day. 7 out of 10 callers are placed on hold for an average of 43 seconds. That's one hour per day or over 30 days per year. That's a lot of marketing time. For every 10 callers who hang up, 3 will not call back. And what people don't realize is that nearly 1 out of every 5 callers have bought based on an on-hold ad.
Visit Frank's site to find out more: http://www.neveraloneonhold.com/